My Favorite Products
My top products everyone needs in their collection.
{
"product_brand": "Briogeo",
"product_name": "Style + Treat Non-Aerosol & Talc-Free Dry Shampoo Powder Puff",
"product_link": "https://nichole.link/favorites-briogeo-dry-shampoo-powder",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/BriogeoStyleTreatTalcFreeDryShampooPowderPuff.jpg",
"product_review": "This dry shampoo is a game-changer for refreshing my hair with zero mess. The easy-to-use puff applicator delivers just the right amount of oil-absorbing powder, leaving my hair feeling clean, voluminous, and residue-free."
}
{
"product_brand": "Olaplex",
"product_name": "No. 7 Bonding Oil",
"product_link": "https://nichole.link/favorites-olaplex-no7-bonding-oil",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OLAPLEXNo7BondingOil.jpg",
"product_review": "This is my ride-or-die oil, and I recommend it to everyone! It locks in moisture, prevents split ends, and adds softness and shine. I use it daily—whether after styling or as part of my nighttime routine."
}
{
"product_brand": "UNITE Hair",
"product_name": "7SECONDS Detangler",
"product_button_label": "Buy at ULTA",
"product_link": "https://nichole.link/favorites-unite-hair-7seconds-detangler",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/UNITE7SECONDSDetangler.jpg",
"product_review": "I can't get enough of this leave-in conditioner—it's such an effortless way to level up your hair game. In seconds, it detangles (hello, instant results!), delivers lightweight hydration, and doubles as a heat protectant while shielding against UV rays."
}
{
"product_brand": "Vegamour",
"product_name": "GRO Hair Serum for Thinning Hair",
"product_button_label": "Buy at Sephora",
"product_link": "https://nichole.link/favorites-vegamour-gro-hair-serum",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/VegamourGROHairSerum.jpg",
"product_review": "The hype is real! I started using this product years ago to fill in sparse areas along my hairline, and I was amazed at how quickly it worked. It delivers results without ever feeling greasy!"
}
Shampoos & Conditioners
Discover my go-to shampoos and conditioners that keep my hair healthy, full, and thriving.
{
"product_brand": "dae",
"product_name": "Signature Shampoo",
"product_button_label": "Buy at Sephora",
"product_link": "https://nichole.link/favorites-dae-signature-shampoo",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/daeSignatureShampoo.png",
"product_review": "I discovered this shampoo in 2020, and it’s been a staple in my routine ever since. It delivers a gentle yet effective cleanse, leaving my hair soft, hydrated, and full of natural shine. Plus, it helps me extend the time between washes without sacrificing freshness."
}
{
"product_brand": "K18",
"product_name": "PEPTIDE PREP Clarifying Detox Shampoo",
"product_button_label": "Buy at Sephora",
"product_link": "https://nichole.link/favorites-k18-clarifying-shampoo",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/K18PeptidePrep.png",
"product_review": "A staple in my routine, this clarifying shampoo detoxes without stripping. It tackles buildup from products, excess oil, and metals in water, leaving my hair feeling clean, refreshed, and perfectly balanced every time."
}
{
"product_brand": "Olaplex",
"product_name": "No. 4 Bond Maintenance Shampoo",
"product_link": "https://nichole.link/favorites-olaplex-no4-bond-maintenance-shampoo",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OLAPLEXno4BondMaintenanceShampoo.png",
"product_review": "This shampoo is a total game-changer! It doesn’t just cleanse—it works hard to repair and protect my hair, leaving it feeling stronger, smoother, and healthier with every wash. Thanks to the brand’s signature bond-building technology, I’ve noticed more shine, less breakage, and hair that feels way more resilient."
}
{
"product_brand": "Olaplex",
"product_name": "No. 5 Bond Maintenance Conditioner",
"product_link": "https://nichole.link/favorites-olaplex-no5-bond-maintenance-conditioner",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OLAPLEXno5BondMaintenanceConditioner.png",
"product_review": "Stronger, shinier, more manageable hair with deep hydration and repair? Say less. This lightweight yet ultra-nourishing formula leaves my hair feeling silky smooth every time. And when I pair it with Olaplex No. 4 Bond Maintenance Shampoo? Total smooth-hair perfection."
}
{
"product_brand": "Oribe",
"product_name": "Hair Alchemy Strengthening Conditioner",
"product_link": "https://nichole.link/favorites-oribe-strengthening-conditioner",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OribeHairAlchemyStrengtheningConditioner.png",
"product_review": "One of my most repurchased favorites, this conditioner is worth every penny! It’s lightweight yet nourishing, leaving my hair soft and silky. With its luxe packaging, dreamy fragrance, and salon-quality performance, it delivers perfection at every wash."
}
{
"product_brand": "UNITE Hair",
"product_name": "7SECONDS Detangler",
"product_button_label": "Buy at ULTA",
"product_link": "https://nichole.link/favorites-unite-hair-7seconds-detangler",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/UNITE7SECONDSDetangler.jpg",
"product_review": "I can't get enough of this leave-in conditioner—it's such an effortless way to level up your hair game. In seconds, it detangles (hello, instant results!), delivers lightweight hydration, and doubles as a heat protectant while shielding against UV rays."
}
Scalp Care
Healthy hair starts with a healthy scalp! These scalp care essentials help nourish and refresh your hair.
{
"product_brand": "Briogeo",
"product_name": "Scalp Revival Rosemary Pre-Wash Scalp and Hair Oil",
"product_link": "https://nichole.link/favorites-briogeo-scalp-and-hair-oil",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/BriogeoScalpRevival.jpg",
"product_review": "I love using this pre-wash treatment when I’m going all in on wash day. Packed with a potent blend of rosemary, tea tree, and biotin, it creates the perfect environment for healthy hair growth. This lightweight, nutrient-rich formula helps balance oil production, setting the stage for stronger, fuller hair."
}
{
"product_brand": "Divi",
"product_name": "Scalp Serum",
"product_link": "https://nichole.link/favorites-divi-scalp-serum",
"product_button_label": "Shop at divi",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/diviScalpSerum.jpg",
"product_review": "This formula has been a game-changer for my scalp! It’s lightweight, non-greasy, and keeps my scalp feeling fresh while helping my hair look thicker and stronger."
}
{
"product_brand": "GUERLAIN",
"product_name": "Abeille Royale Scalp & Hair Youth Oil in Serum",
"product_link": "https://nichole.link/favorites-guerlain-abeille-royale-scalp-serum",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/GUERLAINAbeilleRoyaleScalpAndHairYouthOilSerum.jpg",
"product_review": "I’m obsessed with how this luxurious formula feels so lightweight and non-greasy, yet it works wonders with royal jelly and honey to revitalize my hair. It nourishes my scalp and strengthens from root to tip, leaving my hair healthy, shiny, and full of life. Totally worth the splurge!"
}
{
"product_brand": "Vegamour",
"product_name": "GRO Hair Serum for Thinning Hair",
"product_button_label": "Buy at Sephora",
"product_link": "https://nichole.link/favorites-vegamour-gro-hair-serum",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/VegamourGROHairSerum.jpg",
"product_review": "The hype is real! I started using this product years ago to fill in sparse areas along my hairline, and I was amazed at how quickly it worked. It delivers results without ever feeling greasy!"
}
Hair Oils & Serums
Elevate your hair routine with my favorite oils and serums that add shine, hydration, and protection.
{
"product_brand": "COLOR WOW",
"product_name": "Pop + Lock Frizz Control + Glossing Serum",
"product_link": "https://nichole.link/favorites-color-wow-glossing-serum",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/COLORWOWPopAndLockFrizzControl.jpg",
"product_review": "This serum creates instant shine while sealing in moisture and banishing frizz. It’s the perfect final step in styling because its lightweight formula locks in hydration and adds a glossy, mirror-like finish without weighing hair down."
}
{
"product_brand": "OGX",
"product_name": "Coconut Miracle Oil Penetrating Oil",
"product_link": "https://nichole.link/favorites-ogx-penetrating-oil",
"product_button_label": "Buy at ULTA",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OGXCoconutMiracleOil.jpg",
"product_review": "Shoutout to the internet for introducing me to this affordable oil as a pre-wash treatment on wash day. It creates a protective barrier that shields against the drying effects of shampoo while helping to prevent breakage during cleansing. With amazing detangling benefits and the ability to penetrate the hair shaft, it delivers next-level hydration!"
}
{
"product_brand": "Olaplex",
"product_name": "No. 7 Bonding Oil",
"product_link": "https://nichole.link/favorites-olaplex-no7-bonding-oil",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OLAPLEXNo7BondingOil.jpg",
"product_review": "This is my ride-or-die oil, and I recommend it to everyone! It locks in moisture, prevents split ends, and adds softness and shine. I use it daily—whether after styling or as part of my nighttime routine."
}
{
"product_brand": "UNITE Hair",
"product_name": "U Oil Argan",
"product_link": "https://nichole.link/favorites-unite-hair-u-oil-argan",
"product_button_label": "Buy at ULTA",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/UNITEHairUOilArgan.jpg",
"product_review": "This rich, luxurious Argan oil will transform your hair into soft, shiny locks! Whenever my hair needs extra love, I reach for this product to hydrate strands and smooth flyaways. Plus, it protects from UV/heat damage and reduces blow-dry time."
}
Dry Shampoos
Keep your hair fresh between washes with my favorite dry shampoos that absorb oil and add volume.
{
"product_brand": "amika",
"product_name": "Perk Up Talc-Free Dry Shampoo",
"product_link": "https://nichole.link/favorites-amika-perk-up-dry-shampoo",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/amikaPerkUpDryShampoo.jpg",
"product_review": "This is my secret weapon for instantly reviving hair with a fresh, just-washed feel—no residue, no dullness, just effortless volume and shine. Infused with nutrient-rich sea buckthorn, it absorbs oil while keeping your hair soft and full of life."
}
{
"product_brand": "Briogeo",
"product_name": "Style + Treat Non-Aerosol & Talc-Free Dry Shampoo Powder Puff",
"product_link": "https://nichole.link/favorites-briogeo-dry-shampoo-powder",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/BriogeoStyleTreatTalcFreeDryShampooPowderPuff.jpg",
"product_review": "This dry shampoo is a game-changer for refreshing my hair with zero mess. The easy-to-use puff applicator delivers just the right amount of oil-absorbing powder, leaving my hair feeling clean, voluminous, and residue-free."
}
{
"product_brand": "Crown Affair",
"product_name": "The Refillable Dry Shampoo",
"product_link": "https://nichole.link/favorites-crown-affair-dry-shampoo",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/CrownAffairTheDryShampoo.jpg",
"product_review": "I’m obsessed with this luxurious, talc-free formula! It refreshes my hair, adds soft volume, and gives it that effortless polish. The chic refillable design and clean ingredients make it the perfect way to extend my style with care."
}
{
"product_brand": "dae",
"product_name": "Fairy Duster Volumizing Dry Shampoo Powder",
"product_link": "https://nichole.link/favorites-dae-dry-shampoo-powder",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/daeDusterVolumizingDryShampoo.jpg",
"product_review": "This powder is a total lifesaver! It instantly refreshes my hair with a weightless, oil-absorbing formula that gives effortless volume and texture. Flat roots? Gone. It’s like a little touch of desert-inspired magic—my hair seriously loves it!"
}
Styling Creams & Wax Sticks
Enhance your style with my favorite styling creams and wax sticks for definition and control.
{
"product_brand": "Briogeo",
"product_name": "Style + Treat Hair Styling Sleek Stick",
"product_link": "https://nichole.link/favorites-briogeo-styling-sleek-stick",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/BriogeoStyleAndTreatSleekStick.jpg",
"product_review": "This cutie sleek stick is a must-have for all my slicked-back hairstyles—it's perfect for quick, mess-free touch-ups that tame flyaways and smooth edges in just one swipe. I love the roll-on application and how it keeps my hair sleek and polished without feeling greasy or stiff."
}
{
"product_brand": "COLOR WOW",
"product_name": "Dream Coat Supernatural Spray Anti-Frizz Treatment",
"product_link": "https://nichole.link/favorites-color-wow-anti-frizz-treatment",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/COLORWOWDreamCoatAntiFrizzSpray.jpg",
"product_review": "Want glass hair? This is my go-to for transforming my strands into a smooth, glass-like finish that lasts for days, even in humidity. It’s lightweight, never sticky, and all it takes is a spray and blow-dry to unlock the magic."
}
{
"product_brand": "dae",
"product_name": "Cactus Fruit 3-in-1 Styling Cream",
"product_link": "https://nichole.link/favorites-dae-styling-cream",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/daeCactusFruitStylingCream.jpg",
"product_review": "It’s the perfect all-in-one for smoothing frizz, defining texture, and keeping my hair looking naturally polished. It’s my messy bun must-have!"
}
{
"product_brand": "dae",
"product_name": "Cactus Fruit 3-in-1 Styling Cream with Taming Wand",
"product_link": "https://nichole.link/favorites-dae-styling-cream-with-taming-wand",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/daeCactusFruitStylingCreamWithTamingWand.jpg",
"product_review": "Meet my go-to for taming flyaways on the go! This cream hydrates, defines, and is perfect for quick touch-ups. Plus, its compact size makes it easy to toss in your purse."
}
{
"product_brand": "Olaplex",
"product_name": "No. 6 Bond Smoother",
"product_link": "https://nichole.link/favorites-olaplex-no6-bond-smoother",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OLAPLEXNo6BondSmoother.jpg",
"product_review": "This is my go-to cream for taming frizz and adding smoothness without weighing my hair down. It leaves my strands soft, shiny, and manageable, making styling so much easier while keeping my hair healthy."
}
Styling Sprays
My go-to styling sprays deliver the perfect balance of hold and movement for long-lasting styles.
{
"product_brand": "Crown Affair",
"product_name": "The Finishing Hair Spray",
"product_link": "https://nichole.link/favorites-crown-affair-finishing-hair-spray",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/CrownAffairTheFinishingHairSpray.jpg",
"product_review": "This is the perfect final touch for polished, touchable styles with a soft, flexible hold. It keeps everything in place while adding a hint of shine, leaving my hair looking effortlessly flawless without any stiffness or crunch."
}
{
"product_brand": "IGK",
"product_name": "Good Behavior Spirulina Protein Anti-Frizz Smoothing Spray",
"product_link": "https://nichole.link/favorites-igk-anti-frizz-smoothing-spray",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/IGKGoodBehaviorSpirulinaProteinAntiFrizzSmoothingSpray.jpg",
"product_review": "This creates sleek, frizz-free hair that mimics the look of a keratin treatment. It smooths, adds shine, and protects against humidity and heat—leaving my hair soft, shiny, and totally under control."
}
{
"product_brand": "Moroccanoil",
"product_name": "Luminous Hairspray Medium Hold",
"product_link": "https://nichole.link/favorites-moroccanoil-luminous-hairspray",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/MoroccanoilLuminousHairspray.jpg",
"product_review": "This is my go-to for touchable, frizz-free styles with a weightless finish and gorgeous shine. It keeps my hair in place without feeling stiff or sticky, and I’m obsessed with their signature scent!"
}
{
"product_brand": "Oribe",
"product_name": "Dry Texturizing Spray",
"product_link": "https://nichole.link/favorites-oribe-dry-texturizing-spray",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OribeDryTexturizingSpray.jpg",
"product_review": "My ride-or-die texture spray! I've been using it for over 10 years, and it never fails to deliver instant volume, airy texture, and that perfectly undone look with zero effort."
}
{
"product_brand": "Sexy Hair",
"product_name": "Big Sexy Hair Spray & Play Volumizing Hairspray",
"product_link": "https://nichole.link/favorites-big-sexy-hair-spray",
"product_button_label": "Buy at ULTA",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/sexyhairBigSprayAndPlay.jpg",
"product_review": "When I want major volume and all-day hold without the crunch, I reach for this. It gives my hair the lift and body I love while staying touchable and full of life—plus, it holds up even in humidity!"
}
{
"product_brand": "TRESemmé",
"product_name": "Ultra Fine Hairspray",
"product_link": "https://nichole.link/favorites-tresemme-ultra-fine-hairspray",
"product_button_label": "Buy at Target",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/TRESemmeUltraFineHairspray.jpg",
"product_review": "This is a staple in my routine for soft, flexible hold that keeps my style in place without stiffness or crunch. It’s lightweight, dries fast, and leaves my hair feeling natural with a touch of shine—all at an affordable price."
}
Hair Masks
Treat your hair to deep nourishment with my favorite hair masks for moisture and strength.
{
"product_brand": "Olaplex",
"product_name": "No. 3 Hair Perfector",
"product_link": "https://nichole.link/favorites-olaplex-no3-hair-perfector",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/OLAPLEXNo3HairPerfector.jpg",
"product_review": "This mask is my secret weapon for stronger, healthier hair. I love applying it before my shower and letting it do its thing while I tackle my to-do list—it's like a little multitasking miracle for my strands."
}
{
"product_brand": "Redken",
"product_name": "Acidic Bonding Concentrate 5 Minute Liquid Mask",
"product_link": "https://nichole.link/favorites-redken-bonding-liquid-mask",
"product_button_label": "Buy at ULTA",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/REDKENAcidicBondingConcentrateLiquidMask.jpg",
"product_review": "Got 5 minutes? This intensive formula restores moisture and repairs damage for salon-worthy results in the shower! It deeply conditions and strengthens hair, leaving it smoother, shinier, and more resilient."
}
Mousse
Boost your hair with my favorite mousses that provide volume, thickness, and all-day hold.
{
"product_brand": "Kérastase",
"product_name": "Densifique Leave-In Thickening Mousse",
"product_link": "https://nichole.link/favorites-kerastase-thickening-mousse",
"product_button_label": "Buy at Sephora",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/KerastaseDensifiqueLeaveInThickeningMousse.jpg",
"product_review": "This mousse instantly boosts hair density and fullness, delivering long-lasting volume with a touchable, lightweight feel. It’s one of my faves to use with my Dyson Airwrap because it provides a thicker, healthier-looking mane."
}
{
"product_brand": "Nexxus",
"product_name": "Hy-Volume Cloud Foam",
"product_link": "https://nichole.link/favorites-nexxus-hy-volume-cloud-foam",
"product_button_label": "Buy at Amazon",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/03/NexxusHyVolumeCloudFoam.jpg",
"product_review": "This cloud foam takes your hair to new heights, literally. Its lightweight, heat-protecting formula delivers 3x the lift with zero crunch, stiffness, or drama. Blowouts hit different when your roots are still thriving three days later."
}
{
"product_brand": "TRESemmé",
"product_name": "Extra Hold Mousse",
"product_link": "https://nichole.link/favorites-tresemme-extra-hold-mousse",
"product_button_label": "Buy at Target",
"product_image_url": "https://assets.nicholeciotti.com/website/content/images/2025/02/TRESemmeExtraHoldMousse.jpg",
"product_review": "My go-to for affordable, long-lasting volume and frizz control without the crunch. It keeps my style in place all day while staying soft and touchable—proof that great hair doesn’t have to break the bank."
}